F1 Movie Premiere
High speed meets iconic fashion
As part of its ongoing collaboration with Tommy Hilfiger, ECD International organized the German F1 movie premiere in Munich.The event gathered 250 high-profile guests, including press, influencers, VIP customers, and Tommy Hilfiger himself.
ECD International oversaw the end-to-end experience, from concept and visual branding to comprehensive guest management and on-site execution. This included the guest management handling, location management, set construction, as well as the handling of the guest journey on site. The evening featured a red carpet moment and hospitality setup inside the cinema: seamlessly aligning the brand with cinematic excellence and motorsport prestige.
A premium brand experience at the intersection of cinema, motorsport, and fashion, designed to bring Tommy Hilfiger’s world to life around the German premiere of the F1 movie. The Munich event brought together an exclusive audience of 250 guests and transformed the cinema into a distinctive Tommy Hilfiger environment, combining high-profile attendance, brand presence, and hospitality in one seamless experience.
At a glance
- Concept and event execution
- Production and installation of all event brandings
- Development and management of digital guest platform
- Handling of 250 VIP guests incl. press, influencers & clients
- End-to-end guest communication and RSVP coordination
- Red carpet, press wall & lighting setup
- Staffing and coordination of hostesses and VIP concierge
- Customized and branded F&B experience
- On-site event handling and supplier management
As the result, the premiere generated significant social media buzz, with guests, influencers, and media actively sharing and reposting content throughout the evening. The strong organic amplification extended the event far beyond the venue, driving exceptional engagement and turning the premiere into a highly visible moment for Tommy Hilfiger.
